Regent to Acquire Avon North America

For the first time since 2016, Avon North America and Avon International come back together under common ownership.

LG H&H Co., Ltd. and its affiliates (LG H&H) have entered into a definitive agreement with Regent as part of its ongoing global portfolio optimization to sell its interest in The Avon Company (Avon North America). 

Regent will acquire the entirety of LG H&H’s interest in Avon North America.

Regent’s portfolio includes Avon’s international operations across Europe, Asia, Africa, and the Middle East, acquired from Natura & Co. in January 2026.

Since acquiring Avon North America in 2019 as part of its international growth strategy, LG H&H has supported Avon North America’s continued evolution through product innovation, enhanced digital and operational capabilities, and ongoing modernization of the Social Selling business model.

Sunjoo Lee, CEO of LG H&H, commented:

“After a careful strategic review of our global portfolio, we believe this is the right time to further sharpen LG H&H’s focus on our core global beauty and retail growth priorities. By entrusting Avon North America to Regent, we believe this move will create a more unified and connected Avon business. At the same time, it allows LG H&H to focus on the K-beauty and wellness brands where our expertise lies for growth and better serves customers around the world.”

Sun Moon, current CEO of Avon North America added:

“Avon North America remains deeply committed to our community of Ambassadors and to our mission of empowering individuals through beauty, entrepreneurship, and economic opportunity. This next chapter allows Avon to strengthen its focus on the Social Selling channel, as part of a broader vision for growth and modernization. We are excited about the opportunities ahead and confident this evolution will deliver continued innovation and trusted experiences that customers expect from Avon.”

The transaction is expected to close on September 1st.